So everythings finally going uphill for Versace as they have announced that their profits were up about 9% to over £250 million in 2010 so the company is finally overcoming their debt from the ninties and regaining their high statused-image as well as a bunch of new collections as they reach out to the mass market consumers with a high-street collaboration with H&M and the news of their decision to relaunch a luxury kidswear line for the first time since 2004 which means a lucky lot of under 12's will soon too be able to dress in the elaborate and high-fashion stylings of Italian fashion house, Versace.
The new childrenswear collection has been described by CEO, Gian Giacomo Ferraris, to be "a high-end, glamorous and colourful collection in line with the brand’s essence, with a touch of rock ’n’ roll”. I for one am very excited to see this young collection, and I'm very intrigued to see how the effects of this new line and the high-street collaboration with H&M for Versace as a company. How will this effect their profits and their brand identity and reputation? Will these two new collections be a profitable success? And will they increase positive brand awareness or cheapen Versace's image?
No comments:
Post a Comment